ATANASIO + MARTINEZ join GANG Films in Paris for exclusive representation on the French market. Former pals of GANG Films CEO and founder, Jean Villiers, the signing signals a return to Anthony + Valerie’s old stomping ground, Paris, former home to the directing duo.

“One of us being French and the other being a Francophile, we’re keen to return to a place which really does feel like home,” said Valerie. Joining a formidable talent list which includes the likes of Cary Joji Fukunaga, Johnny Green, Carole Denis, and Rob Sanders, Anthony added, “It really feels like we’re amongst some of the best directing talent that’s out there. We are excited to be part of that GANG!”

Atanasio + Martinez have directed a new campaign for H&R Block through Logan & Sons using locations in Downtown LA and Westlake Village. These charming spots feature a range of single characters and simple visual storytelling to reinforce the campaign concept that H&R Block do Taxes for ‘small’ businesses.

Agency CARMICHAEL LYNCH MINNEAPOLIS came up with these elegant and amusing boards and a great cast helped breathe magic into the stories.

The campaign will air in early 2022.

https://vimeo.com/atanasiomartinez/handrblock-smallbusinesses

Atanasio + Martinez have joined forces with Saatchi & Saatchi LA and directed the new campaign for the spectacular Mirai, Toyota’s new Hydrogen Powered prototype and the campaign titled Lead the Way. This spot marks the first project with their new US representation, Logan & Sons, and under executive producer Paul Abatemarco.

The concept was bold. Reverse the world, its going in the wrong direction. One car will lead the way. Not just any car. A revolutionary car. A hydrogen powered car. The Mirai from Toyota is that car.

Reversing the World... How did we do it? How do we make the world go in reverse and the Mirai be the only thing in that world going forwards?

Atanasio + Martinez proposed that the solution was to reverse the problem. We couldn’t get all the people and all the cars and all the birds and planes to choreograph themselves in reverse, but maybe just maybe, with the right driver we could get the Mirai to go in reverse and then reverse the whole sequence, effectively reversing the world with the Mirai now being the only thing traveling in the correct direction.

We needed the right driver for such a task and he came in the form of Hollywood stunt driving legend, Greg Tracy. Greg was wonderful to work with and he entertained our crazy toy-car reenactments to help design the choreography for a forwards/backwards ballad of people and cars in realtime. Not as obvious as it may seem! Thankfully Logan Post and Stephan Kosinski and his team helped immensely by crafting an incredibly precise Pre-viz based upon our storyboard and direction.

Our brilliant cast of talent did a sterling job of bringing this spot to life. Thank you to actors Bahia Gold and Justin Wade and the rest of the cast.

The Director’s Cut will be finalized in the near future. https://vimeo.com/710422272

Atanasio + Martinez have directed the new campaign for Maruti Suzuki Arena featuring Bollywood superstar, Varun Dhawan. The script from Dentsu Impact New Delhi was shot entirely on location in Raipur with Sitting Duck Productions. The spot uses a fast cutting musical approach and rhyming dialogue synced to a racy rhythmic track and a dynamic sense of timing. Varun leads us through whilst showing off the attributes of the new Maruti Suzuki Arena Showrooms. National Creative Director: Anupama Ramaswamy. Creative Team: Anupama Ramaswamy, Debanjan Basak, Nishit Shankar, Surinder Yadav. 
Chief Films Officer: Suprotim Day. Producer: Sanjay Bhattacharjee, Sushant Desai. DOP: Patrick Duroux.

Whirlpool has launched on April 8th #SensingYourWorld, an innovative new brand campaign in Italy that focuses on listening to consumers to promote the intuitive nature of its premium appliances. The #SensingYourWorld campaign will be launched with a new video advertisement directed by Anthony Atanasio and Valerie Martinez. http://www.whirlpoolcorp.com/whirlpool-launches-sensingyourworld-a-uniquecampaign-that-listens-and-learns/

Atanasio + Martinez have directed a new Virtual Reality film for Etihad Airlines starring Nicole Kidman. Etihad Airways will reveal an exclusive trailer of its virtual reality film starring Academy Award winning actress Nicole Kidman at the Arabian Travel Market (ATM), which will be held in Dubai from 25 April to 28 April. 

“We had a chance to make a very cinematic commercial,” says Hemsworth. “The directors, Anthony [Atanasio] and Valérie [Martinez], created a really powerful mood, not generic at all. They were very hands-on.”

Great time shooting for the second time with JWT in Ireland in less than eight months. Production company Movie Magic and service company Pull the Trigger do a marvellous job. Yet another unrepeatable experience.

Well almost. When we say shoot, we mean with a digital camera.

Great time 'shooting' for the first time in Ireland with Production company Movie Magic and service company Pull the Trigger.

M&C Saatchi and Etihad's Flying Reimagined Campaign featured in The Guardian. Commercial directed by Atanasio + Martinez

Anthony Atanasio + Valerie Martinez discus a scene with Hollywood star Liam Hemsworth for the New Diesel Campaign.

Going through the action with actor Liam Hemsworth in downtown LA

Etihad's Flying Reimagined is Ad of the Day in Campaign

Five Star review of Etihad's Flying Reimagined.

An intimate moment of discussion between director Anthony Atanasio and actress Nicole Kidman onboard an Etihad A380

The satisfactory end to another shoot day in Downtown LA for the New Diesel Campaign

On set in Barrandov Studios in Prague. Nicole was perhaps the most exceptional learning experience we've ever had.

Atanasio + Martinez review playback with Nicole Kidman in the shadow of an Etihad A380 Airbus.

Shits and giggles. Its not all so serious.

Its a laugh a minute, init.

Anthony Atanasio reviews slow-motion takes with Nicole Kidman.

Anthony operates the Phantom Flex 4k as Nicole falls onto the double bed in The Residence. No pressure then.